The Power To Surprise Kia

The Power To Surprise Kia. The Power to Surprise™ represents Kia Motors Corporation’s commitment to surpassing customer expectations through continuous automotive innovation By offering our customers products and services that exceed expectations we enable them to lead energetic lives Kia’s lineup of dynamically designed high quality.

The AEM ProcessThe IdeaThe ResultsWe created a profile of Kia’s most valuable audiences (and where to reach them) and identified the emotions that would trigger their engagement and motivate them to act Following indepth research with readers across News UK’s portfolio the team uncovered that carbuying was driven by branding not product – and the best way to engage them was to demonstrate how a car complimented their lifestyle rather than just its specs speed or engine size We created ‘The Power to Surprise’ – a campaign that consisted of a range of bespoke content for each of car A total of 12 beautifullydesigned articles five short films three live Instagram stories and one interactive infographic were developed all of which looked to position Kia in a new and surprising light We secured talent including William Hardie Suzi Perry and John Torode and social influencers Pippa Vosper and Conor McDonnell to showcase how the car enhanced their lifestyles The team also created a “Top Gear” style reviews from a kids’ perspective We even filled the boot with red setters to creatively demonstrate the Optima’s space and versatility Articles were published in The Sunday Times Magazine The Times Magazine Style Times Business pages and all the assets were replicated on both web and tablet and published posts via The Sunday Times’ Twitter and Facebook pages We launch the newlook Lifestyle & Motoring site Drivingcouk of which Kia was a partner Kia saw car sales worth over £400000 with 7% of News UK readers admitting to buying a Kia as a direct result of the campaign We also saw a high recall rate amongst News UK readers (31%) and awareness of Kia’s hybrid range increased to a staggering 71% among those who recalled the campaign compared to 17% of nonreaders In addition 49% of those who recalled the campaign said Kia “is a brand I would like to own” compared to 17% of nonreaders an increase of 188% Among those who recalled the advertising 53% would consider Kia for their next car purchase compared to 10% of non readers while 52% would share or discuss the campaign with friends The content posted on the site generated over 10m views with readers spending an average of twominutes on the site The videos also achieved more than 250K plays on the open web thanks to one of The Bridge Studio’s first integrated partnerships with Unruly.

Kia The Power to surprise – Bridge Studio

The Power to Surprise Kia is the newest and most exciting force of change in the automotive world and we are ready to change the way you feel and think about driving More than just a promise we are committed to making driving a true pleasure for customers across the globe With youthful and dynamic styling and the latest in advanced technologies Kia cars are turning heads of the world over with the power to surprise.

THE POWER TO SURPRISE euroleasedirect.co.uk

Like a beat of music that touches your heart Kia strives to make your life richer every day Brand Slogan Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations.

The Power to Surprise Lucky Motors (KIA)

When we were children everyday was filled with new surprisesHave you ever wondered where our sense of excitement is gone? Restoring new opportunities for n Video Duration 3 minViews 164KAuthor Kia Motors Nigeria.